MusePrism
MUSEPRISM

Structured systems. Automated execution. Zero busywork.

I help scaling B2B companies automate lead pipelines and CRM data workflows to accelerate client acquisition without manual data entry.

Connecting lead capture, data hygiene, and automated workflows into reliable business systems.

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SKILLS • SERVICES

What I Do

01

Steady target accounts ready for outreach.

Keep your pipeline full by sourcing pre-screened prospect profiles tailored to your ideal customer criteria.

02

Inbound inquiries engaged in seconds.

Capture high-intent interest before prospects look elsewhere by deploying custom webhooks that fire instant booking links.

03

Pipelines filled with qualified accounts.

Protect your sales team's selling time by programmatically scoring and filtering leads against your core ICP rules.

04

A spotless CRM with zero duplicates.

Prevent database decay and double-outreach accidents using automated regex normalization, syntax validation, and multi-key deduplication.

05

Seamless data flow between tools.

Eliminate repetitive copy-pasting across separate platforms by bridging your software stack into unified, automated workflows.

06

Everyday operations running hands-off.

Free your team from routine administrative drag through automated task routing, scheduled alerts, and background document generation.

CORE OFFERINGS

3 PILLAR SERVICES

Workflow & Process Automation

Designs multi-step, cross-functional automation scenarios that eliminate repetitive tasks, eliminate human error, and streamline day-to-day business operations.

Make (Integromat) | Zapier | HTTP Modules | Gmail API | Event Triggers | Lead Routing

CRM Data Engineering & Pipeline Optimization

Builds structured CRM databases with automated workflows to enforce data hygiene (validation, deduplication) and qualify records against ICP criteria.

Airtable | Relational Database Design | Regex Parsing | Data Normalization | Multi-Key Deduplication

Lead Generation & Inbound Capture

Sources target prospects across digital channels and captures inbound web inquiries instantly via automated webhooks for immediate CRM routing.

Inbound Lead Capture | Webhooks | Lead Sourcing | Google Forms | Sub-Minute Response
PROCESS

The 4D Pipeline Engine

How It Works - The 4-Step Process
01 Discovery

Audit current lead flow, forms, bottlenecks, and clear scope. We map the entire workflow before touching any tools.

02 Design

The stage of design, build, and test; connecting the core stack, configuring database fields, and testing data payloads in a safe staging environment.

03 Deploy

Switching to live status and instant data movement.

04 Deliver

Walkthrough, documentation, post-launch support, and system health check without unnecessary meetings.

100% Data Privacy: All systems are built directly inside your own tool accounts. You retain full ownership and control.
TECH STACK

Tools I Use

AI & Intelligence Search

ChatGPT | Claude | Gemini | Perplexity AI

AI & Automation

Zapier | Make | Google Apps Script | Webhooks

Database & CRM

Airtable | Notion | Google Sheets

Project & Workflow Management

Asana | ClickUp | Trello | Miro

Communication

Slack | Zoom | Loom | Google Meet

Scheduling & Capture

Calendly | Google Calendar | Interactive Web Forms

PROJECTS

Featured Systems & Automations

Production-ready automation blueprints and proof-of-concept pipelines.

Project 1-A Preview
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PROJECT 1-A Make + Airtable

Inbound Lead Hygiene & Multi-Key Deduplication Engine

What: A standalone data hygiene gatekeeper built in Make and Airtable that intercepts incoming prospect data, validates email syntax, normalizes irregular website URLs into clean root domains using regular expressions, and stops duplicate database records before data decay occurs.
How:

Think of it as an automated security filter at the front door of your database:

  • Step 1 - Ingestion
  • Step 2 - Syntax Check
  • Step 3 - Normalization
  • Step 4 - Deduplication & Routing
Make • Airtable • Regex Parser • Multi-Key Deduplication
Project 1-B Preview
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PROJECT 1-B Make + Airtable

Live Business Verification & Sales Pipeline Promotion Engine

What: An event-driven verification and pipeline promotion engine built in Make and Airtable that monitors pre-cleaned leads, pings company web servers via programmatic HTTP requests to verify domain status, applies qualification criteria, and promotes verified records into an active CRM pipeline.
How:

Think of it as a quality inspector and pipeline dispatcher:

  • Step 1 - Queue Monitoring
  • Step 2 - Server Ping
  • Step 3 - ICP Qualification
  • Step 4 - Promotion & Notification
Make • Airtable • HTTP Module • Status Promotion
Project 2 Preview
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PROJECT 2 Make + Airtable + Gmail

Inbound Lead Ingestion & Sub-Minute Response Engine

What: A real-time inbound capture system that uses a custom webhook to connect website inquiry forms directly to Airtable, triggers an instant personalized confirmation email with a self-scheduling booking link, and alerts via Gmail within seconds.
How:

Think of it as an instant concierge for website inquiries:

  • Step 1 - Form Submission
  • Step 2 - Instant Ingestion
  • Step 3 - CRM Record Creation
  • Step 4 - Notification with Booking link
Make • Airtable • Webhooks • Gmail API
WHY ME

My advantages

Your schedule stays protected.

My working hours naturally cross over with UK afternoons and Australian mornings. You get same-day responses, fast answers, and smooth collaboration during your normal workday. Available for US, UK, and AU time zones.

Clear and proactive communication.

You get clear, easy updates in plain English with zero guesswork.

Built on architectural discipline.

In architecture, you plan every detail before you lay a single brick. I bring that exact foundation to automation: careful design first, so your pipeline never breaks down the road.

Smart hiring, zero babysitting.

You do not need to micromanage me. You get a self-directed problem solver who keeps your lead systems running cleanly, giving you high-end work without paying hefty agency rates.

CLARITY

Frequently Asked Questions

LET'S TALK

What help do you need?

Send a Message

Tell me about your workflows or the manual bottlenecks you'd like solved.

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